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As technology and sports advanced so did athletic footwear. The manufacturers of today no longer make shoes for playing sports as an offshoot of their primary business. The sneakers are the primary business. Billions are made each year from sneaker sales. Adidas NZA Women Shoes
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The more mainstream designs come from teams of college educated fashion designers, researchers and engineers who spend hundreds of man hours testing and tweaking their products. Adidas Mens Hoody
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Sneaker design is big business. And big money for the designer or team of designers that creates a great new product.

Todays sports footwear wearers are business leaders, politicians, artists, entertainers, educators and religious leaders. Walk into any grade school, high school, college, university or trade school and you will see the majority of the students wearing sneakers. It is not uncommon to see doctors and nurses walking the halls of hospitals wearing scrubs and sneakers purely for the comfort factor.

Tennis shoes were once relatively inexpensive and many still are. But having become very popular they can cost a great deal of money. The research that goes into the higher end pairs can be extensive. The athletic shoe industry employs scientists, doctors, podiatrist, athletes and many others to continually improve their products. The competition is fierce but the rewards are great.

The ease of use and comfort sneakers provide the wearer make them popular with every generation. The young, old and everyone in between wear tennis shoes. The rubber soles do not slip on wet sidewalks and the soft durable uppers help ease foot pain. Each year sneaker companies introduce new styles in a myriad looks, colors, textures, weights and heights. Sales are not waning, but increasing. In some cases endorsement deals for athletes are more lucrative than actually playing their sport. A big chunk of this revenue comes from doing sneaker commercials. Satisfied consumers have made tennis shoes a worldwide staple.